San Francisco
Music Tour

Take a Trip on the Magic Bus

Take a San Francisco Music Tour with Magic Bus, a trip through the musical past to Haight-Ashbury, the City Lights Bookstore and the Summer of Love.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from https://www.pacific-coast-highway-travel.com/San-Francisco-Music-Tour.html

All Photos (c) Donna Dailey

‘I’m your trip guide,’ says Sarah David, descending from the Magic Bus. ‘This isn’t a tour, it’s an experience.’

Just watching the bus drive up to collect us in San Francisco’s Union Square is an experience. It looks like an old American school bus, with the letters M-A-G-I-C filling the sides, and a stream of bubbles blowing around it in the wind. Even the local shoppers stop and stare, as if they’ve never seen anything like it before in their lives, although the Magic Bus has been taking visitors time travelling back to 1960s San Francisco since June 2010.

Our Pick of the Guides

Lonely-Planet-San-Francisco-2023.png

‘There are only three rules,’ Sarah tells us as we board the old bus and are handed our 3-D glasses while The Byrds’ Mr Tambourine Man transports us all instantly back to the Summer of Love. ‘First rule – no cell phones as they didn’t have them back then. Second rule – no smoking, not even pot. Third rule – please sing along!’

And with that the music changes and we’re all accompanying Scott McKenzie as he tells people to be sure to wear some flowers in your hair. Despite Rule 2, the smell of pot then wafts through the bus. Well, OK, it’s incense, but it’s close enough.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from https://www.pacific-coast-highway-travel.com/San-Francisco-Music-Tour.html

Life is a Trip

As we set off in our Magic Bus, we soon find how right our guide is. It’s an experience, not a tour. Hardly surprising, as the whole thing is produced by the Antenna Theater, who’ve been around since the 1980s and for whom the Magic Bus has proved to be their longest-running production. The 3-D glasses are for us to look at some of the psychedelic art work inside the bus, but we soon take them off as a series of TV screens descends and shuts out the outside world for a while.

I’d been expecting we’d drive to Haight-Ashbury and be told stuff like, ‘And this is where the Grateful Dead lived.’ But no. That would be a tour and, as a sign on the outside of the bus says, ‘Life is a trip’.

Before we get to the hippy-dippy Sixties, the specially-made documentary asks what happened in the 1950s that produced the hippy generation, and why here, in San Francisco? Some of the factors were the invention of the transistor radio, the arrival of Elvis Presley, and later the Beatles (‘All you need is love, love,’ we all sing) with their interest in eastern philosophies.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from https://www.pacific-coast-highway-travel.com/San-Francisco-Music-Tour.html"All You Need is Love"
Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from https://www.pacific-coast-highway-travel.com/San-Francisco-Music-Tour.html

Chinatown

And then, with only the first of many moments of impeccable timing, the blinds on the bus roll up and we’re in Chinatown. San Francisco has always been the most eastern-looking city in the United States, a port city, and it’s always had a thriving mixed community. And ‘We’re all beautiful golden sunflowers inside,’ the voice of Allen Ginsburg reminds us, as Jack Kerouac reads one of his haikus as we drive along Jack Kerouac Street.

The screens go down and the screens go up just as we arrive at the City Lights Bookstore (above). Across the street is the Vesuvio Café, and we listen to a recording of Allen Ginsburg that was made there.

The Magic Bus then takes us through the Financial District, which is another part of the story as the Sixties generation rejected these values, and the work ethic that went with it. ‘Working is part of growing up,’ they were told, only to answer, ‘Says who?’ 

‘Little boxes,’ sings Tom Paxton, ‘Little boxes, and they all look just the same.’ And then the Kinks chime in: ‘’Cos he gets up in the morning, and he goes to work at nine…’

The Freedom Riders

It’s an impressive multi-layered story, as we go back even further in time to the 1950s Bus Boycott triggered by Rosa Parks in Alabama, and the Freedom Riders travelling to the south on their bus, the Sixties saying that ‘You’re either on the bus or you’re off the bus’, and suddenly it’s good to feel that you’re on the bus as Martin Luther King Jnr tells us that he has a dream, and the Civil Rights movement is another strand of what happened in the Sixties. And what’s wrong with idealism anyway?

While the United States explores Outer Space, people like Timothy Leary are exploring Inner Space, and the video tells us about LSD and about pills. At which point our guide Sarah pops up and passes round some tablets for us to take… OK, so they’re only mints. 

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from https://www.pacific-coast-highway-travel.com/San-Francisco-Music-Tour.htmlMike and Donna with Sarah David in Golden Gate Park

In Golden Gate Park

After glimpsing the Golden Gate Bridge we stop for a break in Golden Gate Park, outside the Conservatory of Flowers (above) – and we’re given some flowers to wear in our hair as we stretch our legs. ‘Magic daisies,’ says Sarah, when asked what they are.

Back on the bus we’re taken to Xanadu, to Penny Lane and Strawberry Fields, to The Age of Aquarius – and it’s clear that some of us want to stay there. But life moves on, the bus moves on, and the Summer of Love moved on to encounter the Vietnam War. And as we’re moving on we jump back in time to remind us what happened to inspirational figures like JFK, Martin Luther King Jnr, and John Lennon.

Then we’re back in Union Square, sobered but uplifted by what might have been, what some people dreamed of and worked for. ‘Try to love one another right now,’ The Youngbloods sing as we pull up back at the stop, and the bubbles are still spiralling into the air with their glistening rainbows of color. 

Bubbles

As we leave the bus an old lady comes up and asks Sarah, ‘What’s this all about then?’ Sarah tells her, it’s a Magic Bus. The woman says she supposes it costs money. Sarah says that it does. The lady explains that she’s homeless, but she loves what they’re doing, the bubbles and everything. She thinks it’s wonderful. Sarah starts to tell her to call at their office and they’ll try to do something to let her enjoy the tour, but the old lady wanders off along the street, smiling at the bubbles. And so do we.

More Information

For more information and to book a tour visit the Magic Bus website

Other San Francisco pages

  • Pacific Coast Highway Travel’s advice on the best time to visit San Francisco, covering the weather and climate from month to month and season by season.

    Best Time to Visit San Francisco

    Pacific Coast Highway Travel’s advice on the best time to visit San Francisco, covering the weather and climate from month to month and season by season.

  • The Pacific Coast Highway Travel guide to the best golf courses in San Francisco for all budgets and skill levels, including courses close to the city center.

    Best Golf Courses in San Francisco

    The Pacific Coast Highway Travel guide to the best golf courses in San Francisco for all budgets and skill levels, including courses close to the city center.

  • Pacific Coast Highway Travel lists the ten best things to do in San Francisco, including Alcatraz, the Golden Gate Bridge, Chinatown, and Fisherman's Wharf.

    Ten Best Things to Do in San Francisco

    Pacific Coast Highway Travel lists the ten best things to do in San Francisco, including Alcatraz, the Golden Gate Bridge, Chinatown, and Fisherman's Wharf.

  • San Francisco Airport hotels include a Grand Hyatt, La Quinta, Westin, Marriott, Super 8 and bayfront hotels ranging from budget to 5-star luxury.

    San Francisco Airport Hotels

    San Francisco Airport hotels include a Grand Hyatt, La Quinta, Westin, Marriott, Super 8 and bayfront hotels ranging from budget to 5-star luxury.

  • Pacific Coast Highway Travel's book review of Insider's Guide to San Francisco guidebook by Jill Loeffler, publisher of the San Francisco Tourism Tips website.

    Your Insider's Guide to San Francisco

    Pacific Coast Highway Travel's book review of Insider's Guide to San Francisco guidebook by Jill Loeffler, publisher of the San Francisco Tourism Tips website.

  • Pacific Coast Highway dishes the dirt on Alcatraz's famous inmates, like the infamous Al Capone and the well-known Birdman, who never kept birds at Alcatraz!

    Alcatraz Famous Inmates

    Pacific Coast Highway dishes the dirt on Alcatraz's famous inmates, like the infamous Al Capone and the well-known Birdman, who never kept birds at Alcatraz!

  • Pacific Coast Highway Travel picks ten reasons to visit San Francisco's Chinatown ranging from food and fortune cookies to historic landmarks and shopping.

    Ten Reasons to Visit San Francisco's Chinatown

    Pacific Coast Highway Travel picks ten reasons to visit San Francisco's Chinatown ranging from food and fortune cookies to historic landmarks and shopping.

  • Cheap flights to San Francisco with Southwest Airlines, Virgin America, SkyWest, JetBlue and other airlines from Los Angeles, San Diego, and Seattle.

    Cheap Flights to San Francisco

    Cheap flights to San Francisco with Southwest Airlines, Virgin America, SkyWest, JetBlue and other airlines from Los Angeles, San Diego, and Seattle.

  • San Francisco sightseeing tours can be by helicopter, bike, walking, eating in Chinatown, touring the gay area or trips to the Golden Gate Bridge and Alcatraz.

    San Francisco Sightseeing Tours

    San Francisco sightseeing tours can be by helicopter, bike, walking, eating in Chinatown, touring the gay area or trips to the Golden Gate Bridge and Alcatraz.

  • Touring Alcatraz, the former island prison, is one of the best things to do in San Francisco and attracts over 1.5 million visitors a year.

    Touring Alcatraz

    Touring Alcatraz, the former island prison, is one of the best things to do in San Francisco and attracts over 1.5 million visitors a year.

  • Pacific Coast Highway Travel's advice on visiting Golden Gate Park in San Francisco and seeing its museums, gardens, lakes, buildings, and even bison!

    Visiting Golden Gate Park

    Pacific Coast Highway Travel's advice on visiting Golden Gate Park in San Francisco and seeing its museums, gardens, lakes, buildings, and even bison!

  • Pacific Coast Highway Travel brings you the best romantic hotels in San Francisco, many with views of the Golden Gate Bridge and in the heart of the city.

    Best Romantic Hotels in San Francisco

    Pacific Coast Highway Travel brings you the best romantic hotels in San Francisco, many with views of the Golden Gate Bridge and in the heart of the city.

  • Pacific Coast Highway Travel's guide to visiting the Golden Gate Bridge in San Francisco including how to get there and free walking tours of the bridge.

    Visiting the Golden Gate Bridge

    Pacific Coast Highway Travel's guide to visiting the Golden Gate Bridge in San Francisco including how to get there and free walking tours of the bridge.

  • Before you go it helps to know what to eat in San Francisco and so here's our list of ten San Francisco dishes and drinks that you have to try.

    Ten San Francisco Dishes and Drinks

    Before you go it helps to know what to eat in San Francisco and so here's our list of ten San Francisco dishes and drinks that you have to try.

  • 101 free San Francisco attractions and things to do are in the Kindle guide, 101 Free Things to Do in San Francisco, in the Travel Free eGuidebooks series.

    Free San Francisco Kindle Guide to Free Attractions

    101 free San Francisco attractions and things to do are in the Kindle guide, 101 Free Things to Do in San Francisco, in the Travel Free eGuidebooks series.

  • A perfect day in San Francisco would include Golden Gate Bridge, Alcatraz, Chinatown, Fisherman’s Wharf, Haight-Ashbury, and the California Academy of Sciences.

    Perfect Day in San Francisco

    A perfect day in San Francisco would include Golden Gate Bridge, Alcatraz, Chinatown, Fisherman’s Wharf, Haight-Ashbury, and the California Academy of Sciences.

  • The best museums in San Francisco include the San Francisco Museum of Modern Art, California Academy of Sciences, de Young Museum and Exploratorium.

    Best Museums in San Francisco

    The best museums in San Francisco include the San Francisco Museum of Modern Art, California Academy of Sciences, de Young Museum and Exploratorium.

  • San Francisco has some of the best Chinatown restaurants in the USA, and its Chinese restaurants provide superb dining. Here are our top eating places.

    San Francisco Best Chinatown Restaurants

    San Francisco has some of the best Chinatown restaurants in the USA, and its Chinese restaurants provide superb dining. Here are our top eating places.

  • The Best Nightlife in San Francisco could be at the California Academy of Sciences where once a week it becomes a temporary nightclub.

    Best Nightlife in San Francisco at the California Academy of Sciences

    The Best Nightlife in San Francisco could be at the California Academy of Sciences where once a week it becomes a temporary nightclub.

  • A selection of the best Photos of the Golden Gate Bridge on the Pacific Coast Highway Travel website, for travel and photographic inspiration.

    Photos of the Golden Gate Bridge

    A selection of the best Photos of the Golden Gate Bridge on the Pacific Coast Highway Travel website, for travel and photographic inspiration.

  • Information about San Francisco, including what to see, where to stay, where to eat, and links to sources of information including the official visitor website.

    San Francisco

    Information about San Francisco, including what to see, where to stay, where to eat, and links to sources of information including the official visitor website.



Recent Articles

  1. Expect Delays: PCH Lane Closures in Malibu Begin Friday and One Lane Closure Continues Next Week

    Nov 17, 24 11:21 AM

    Caltrans Schedules Rock Scaling Work, Announces a Week-Long 24/7 Lane Closure

    Read More

  2. Think Big Sur Is Thrilling From the Road? Try Paddling It in a Winter Storm

    Nov 16, 24 10:17 AM

    A highway closure along the wildest stretch of California’s Central Coast inspired three dauntless paddlers to try another route. Here’s how that four-day odyssey went.

    Read More

  3. New Hotels in Los Angeles

    Nov 12, 24 05:40 PM

    regent-santa-monica-beach.webp
    Pacific Coast Highway Travel lists the new hotels in Los Angeles, and those refurbished and renovated, and all open for business in 2025.

    Read More